Over the past couple of years, Kenneth Cole has aimed to include the Sikh-American look in its advertising campaigns to raise ‘awearness’. Kenneth Cole will then donate 20% of the total proceeds to the Sikh Coalition. Look good...do good.
All Sikhs know what it's like to be harassed. Kenneth Cole had heard of what Sikhs endure, he said, and wanted to include a Sikh in an ad campaign to introduce the concept that Sikhs are normal folk...
Sandeep Singh Caberwal a Sikh entrepreneur and a model wears a turban, has a beard and was chosen by designer Kenneth Cole in its recent fashion campaign.
